Digital marketing is no different to any other form of marketing, except that when done right, it can reach a far wider audience and have a more lasting impact.
If you have not yet invested in digital marketing as a small business owner – either by doing it yourself or hiring a third party to help – here are 10 reasons why you should:
- To increase customer loyalty
While it can be hard to establish customer loyalty, it’s usually worth the effort. The cost of attracting and converting new customers is higher than that of retaining existing customers, and with the help of digital marketing, you can keep in touch with them and foster loyalty.
- To better engage with customers
Digital marketing enables the tracking of every customer’s journey from beginning to end, and by allowing them to compare prices online and access special offers and coupons, their user experience can be greatly enhanced.
- To target the right audience
Using revolutionary digital marketing techniques, and with access to the right tools, you can always be sure to target the right audience.
- To take advantage of social media marketing
With social media platforms giving more and more online users the ability to discover new brands and share products, they are arguably the single most powerful medium for connecting with customers and allowing businesses to grow online.
- To make the most of Search Engine Optimization (SEO)
As one of the major drivers of organic traffic to websites, SEO gives you the ability to rank for the keywords users are searching for in order to find businesses like yours. With the right keywords, you can exceed your competitors and drive more traffic to your website and ultimately, to your business.
- To help mobile users
Smartphones are increasingly the device of choice for online shoppers, social media users and all other types of activities that can be easily accessed from anywhere in the world. With digital marketing, you can reach your target audience while they use multiple apps on their phones, and give them a smooth and functional experience.
- To expand your business
Expanding your brand and therefore your business, has never been easier than with the help of Google Shopping Ads and digital brand awareness campaigns.
- To encourage interactivity
With digital marketing, you can communicate directly and frequently with customers, making them feel respected and a part of the community you’re trying to build. It also helps you to gather feedback and valuable information from customers.
- It gives you more authority
Use digital marketing to explain an issue surrounding a product or service that you offer, and become a real authority on such concerns and topics by sharing knowledgeable, accurate information so that readers learn to trust you.
- To engage more with influencers
Promoting influential figures is so easy with social media, and with digital marketing, you can engage with such influencers and collaborate with them to help promote your brand and spread awareness about it.
Digital marketing has so many benefits that it’s hard to understand why a business wouldn’t use it to their advantage. Provided the marketing is carried out by someone who knows what they’re doing, it can be hugely impactful and, in some instances, has even been proven to turn a failing business around. Isn’t it time you upped your digital marketing efforts?
