The most effective way to communicate to an audience has long been associated with the use of images, but with the addition of videos (think Instagram reels!), static content is nowhere near as popular or effective as it used to be.
However, while the terms ‘animation’ and ‘motion graphics’ are often used interchangeably, they are not to be confused. Motion graphics is when animation is used without a specific narrative, and motion branding is when movement is added to graphic design elements, such as on logos, icons or the user interface of a website or mobile app.
Should your brand feature motion design?
Motion branding is an incredibly effective way to help your brand stand head and shoulders above your competitors, and here are 3 reasons why:
- Motion branding is simple
With so much information flooding our brains – from the minute we wake up to the minute we fall asleep at night – our attention spans have become somewhat limited, and brands are having to work much harder than ever before to grab our attention. Motion graphics, however, can help businesses expedite the delivery of information by reducing it to manageable bite-size chunks such as in a short video. This allows them to convey their message in a more engaging and condensed manner.
- It’s far better at evoking emotions
If a picture is worth a thousand words—a video is worth a million. Generally speaking, motion design generates a far greater emotional response in viewers than static design does. With the power to tell a story through a visual medium, viewers respond emotionally and experience a deeper sense of connection.
Great motion design can help you tell a story that really resonates with your audience, and working with a digital marketing and web design company is the most cost-effective and convenient way to achieve this in the shortest space of time.
- Motion branding helps you stand out
Increasing brand awareness is an ongoing struggle, but motion branding can help you achieve this with ease, and give your brand a unique style and visual identity far stronger than that of your competitors.
So, now that you’ve read about the advantages of motion branding, it’s time to think about what kind of motion best fits your brand.
When thinking about motion branding to help your business become a success (or more of a success), it’s important to consider a number of factors, some of which include your target audience, and what value motion graphics are adding to your brand. While there can be no doubt that when done well, motion graphics are an extremely effective marketing tool, it can only be effective if it’s properly aligned with the goal of your brand and its story. Using the wrong visuals or too many visuals can confuse or overwhelm your audience. Think of all those Powerpoints with fly-in graphics and flashing text—yikes!
It can be tricky to get motion branding right. Get it right, and motion branding can elevate your business. Get it wrong, and you could be remembered for all the wrong reasons. Call Towers Marketing Group today and let us help you.
