The best way to showcase your brand and the products and/or services you offer, is by way of a cleverly designed, highly functional website. Fail to invest in this though, and all of your digital marketing efforts on social media platforms and elsewhere, will fall flat.
To help keep your website performing at its best and keep users engaged, entertained, and buying from you, here are 5 mistakes you want to avoid:
- Annoying users with pop ups and chat widgets
These two things can be incredibly irritating for visitors to a site, and many will flee at the mere sight of them! Pop ups usually appear when a visitor to a site doesn’t want them to, and while live chat was a novel and useful feature for some time, chat widgets are now considered to be intrusive and downright annoying.
- Making your content and text too small
Writing on a website that’s difficult to read for any reason, whether it’s too small or the font isn’t clear, is never going to get you any repeat visitors, and such a small thing can be enough to make people exit your website prematurely.
- Using too many pictures without text
While images are nice and can be useful, too many of them without any text simply won’t provide visitors with enough information that they can learn from and share. Deep, meaningful content will always win you users, and once they know you’re trying to help them instead of simply selling to them, you’ll find your conversion rates increase and your search engine ranking may also improve.
In general, web pages should combine appropriate images with functional but attractive design elements, and plenty of relevant text.
- Providing users with sparse content and useless elements
Thin content doesn’t give the customer anything substantial with which they can learn from or take any further actions that might help your business. Doorway pages are one of the worst examples of thin content, as they take the user to a similar page containing duplicate information that has been hastily (and often unimaginatively) rehashed to target a different audience.
Putting the effort into your content will always prove valuable, and if you hire an experienced marketing company to do it for you, you’re guaranteed to get it right, every time.
- Failing to help customers easily contact you
Contact forms work wonderfully well for enabling potential customers to reach you quickly and conveniently. However, if the process of getting in touch with you is too complicated or longwinded, many users simply won’t bother. Keep your contact forms simple with just a few fields (name, email and phone number).
While there are a lot of ways to create a successful website, there are even more ways to create a bad one. Getting it right isn’t always straightforward and it’s important not only to stay engaged with your target audience, but to keep on top of trends within the world of digital marketing.
Savvy business owners often choose to work with a digital marketing agency to ensure their website is engaging and performing well. The result is repeat visitors, higher conversion rates and improved rankings.
How is your website performing? If it could use a little TLC, contact Towers Marketing Group today.
