Do you feel as if you already have a solid customer base for your business, and wonder why you should spend money on creating and maintaining a website? While a company without a website wouldn’t have been a big deal a couple of decades ago, nowadays, customers simply expect all reputable businesses to have one.
Check out these 7 reasons why even small businesses need a website:
1. Your customers are online
Brick and mortar stores are all well and good, but without a website for consumers to easily browse your products or find out more about your services, you could be losing out on a lot of business.
2. Customers won’t buy from businesses without a website
The average customer nowadays expects all businesses, big and small, to have a fully functioning and well-maintained website. Having an online presence is essential. If you don’t have one, you don’t appear legitimate and as a result, potential customers will likely take their business elsewhere.
3. Customers check businesses online before contacting them
Most consumers will look to a website to find out more about a business, especially if they’re considering which one to choose from several competitors. Not having a website will mean that those potential customers will gravitate towards those companies who do have a website—and you’ll be left behind.
4. A social media presence isn’t always enough
Some companies maintain a social media page (Facebook, Instagram, etc.) but haven’t invested in a website. While having a presence on social media can help you gain customers and interact with your target audience, it’s by no means a guarantee that people will notice you, and more importantly, buy from you. To help your business grow and boost your bottom line, you need a good website integrated with social media platforms.
5. You’ve got nowhere to answer customer queries
Customers like to communicate directly with businesses that they’re dealing with, and most prefer to do this online instead of picking up the phone. If you don’t have a website, some customer queries or complaints may not be dealt with appropriately, and as a result, your customers may lose faith in you.
6. Your credibility could be in question
One of arguably the most compelling reasons to maintain a good website, is that it gives you credibility among your competitors, and with so much competition out there, can you afford not to have a website?
7. A website can help induce positive buying decisions
Studies have often shown that a significant percentage of customers make their buying decisions based upon the quality and standard of a business’s website, with strong digital content helping them to finalize their purchases. Having a website allows you to showcase your products, customer testimonials and more.
Even if you’re just starting out as an entrepreneur and your business is very small, establishing a functional and attractive website from the beginning can give you a head start and give customers a reason to buy from you. Not sure where to begin? Simply hire a web design company like Towers Marketing Group and let us get you up and running with a stunning website that shows off your products and services. Contact us today and let us show you our client portfolio of websites.
