You probably don’t need anyone to tell you the importance of social media in terms of its marketing potential, but that doesn’t mean that you’re doing everything right when it comes to social media marketing.
With many businesses failing to tap into the real potential of social media marketing, here are 8 ways that you could be doing better:
1. Identify the right channels
Look at where your target audience spends most of its time online, and put your efforts into marketing on those channels, whether it be Facebook, TikTok, Twitter or Instagram.
2. Maximize the potential of live videos
A fantastic way to engage with an audience, live videos are now the preferred method of learning for the majority of users, and those who do engage with a brand through a live video, are far more likely to buy tickets for an event they’re hosting or purchase a product from them, for example.
3. Use social media marketing tools
With so many amazing social media marketing tools available today, there really is no excuse for not being able to easily schedule posts, analyze your businesses performance, and engage with clients, for example.
4. Focus on creating a story for your brand
How you portray your brand on social media can have a significant impact upon its’ popularity, and stories have become a highly effective way of developing an emotional connection between your brand and your target audience.
5. Use Instagram for ads
Social selling is incredibly popular on Instagram, and with more than a billion active users, can you afford not to sell your business on it? Just make sure your ads are visually appealing and set to hit the right audience, for the most success. If you’d like help creating meaningful, impactful ads for your brand, products and/or services, try working with an experienced digital marketing company.
6. Use the right hashtags
Improving the visibility of a brand is made much easier with the use of hashtags, but finding and using the right ones, isn’t as easy as it might look. You’ll need to do some research to find the most appropriate and effective hashtags, and the more specific they are, the more relevant your audience will be.
7. Take advantage of employee advocacy
Whether you realise it or not, many (if not all) of your employees will be active on social media, and who better to help you promote your brand, than the very people who work with it? You might not think or realize it, but the opinion of employees can have more of an impact on a target audience than that of a celebrity – even a much loved one – and if you ask them to share their experiences on social media, you could soon have a whole new following that could easily be converted to leads and sales.
8. Concentrate on timing
Sharing the right post at the right time can be the difference between a successful marketing campaign, and a failed one. Timing is crucial, and to learn more about this important aspect of social media marketing, try talking to a digital marketing company.
Take all of the guesswork out of social media marketing by working with an experienced digital marketing company, and watch as your audience grows and sales go through the roof.
