Getting your brand noticed by the right people i.e. your target audience, might sound like a simple task, but it can actually be very hard to achieve. Your social media pages represent your company, so it’s really important that it gets noticed on social media—and for the right reasons.
With this in mind, here are seven ways that you can effectively get your brand noticed on social media:
- Create a strong brand identity
The significance of this point cannot be underestimated. Without a strong brand identity that says everything about your company, success may come slower than you’d like. Your brand must succinctly and powerfully sum up your company and everything it does, in an instant, and this typically means having a recognizable logo, eye catching colors and fonts.
- Create regular and relevant content
To get noticed on social media, your brand needs to be visible, and this is only achievable with regular and engaging content. Many businesses choose to outsource their content creation, and this is often the best option for a busy business owner. A digital marketing company will know what to post and when, and perhaps more importantly, will monitor what’s working and what isn’t, to keep your pages fresh and appealing.
- Engage with influencers
By tapping into the resources and social media power that many modern influencers have, businesses can ensure that their media strategies are always interesting and popular with their target audience. Also, influencers provide valuable testimonials and validation, while allowing your brand to reach new audiences.
- Tell stories that people want to read/see/hear
Learning and reading (or listening to) new things is one of the main draws of social media for many people, and if you can create stories and articles to post on your website that really have something to say, you’ll soon find readers sharing them among their friends and followers, and even asking questions that could all help boost your business.
- Conduct live streaming
Live streaming can be a fantastic way of getting your followers to notice you and can also be a great way of attracting new followers, too. In this way, social media users can connect on a more personal level with your brand, and therefore your company, and feel as if they’re creating a personal connection with it.
- Host valuable giveaways
Whether you’re offering your followers a free checklist, guide or eBook, everyone loves getting something for nothing. And provided the free item is of value to the consumer, it will always be beneficial to both you, and your target audience. Also, giveaways are a great way to gain new followers and create buzz.
- Have a powerful online presence
Once you’ve managed to attract your audience to your brand on social media, you need to keep them interested. The only way to do this effectively is by posting regularly, creating engaging content and responding to any questions/concerns in a timely manner. If you don’t have the time to do all of the above, why not outsource it to a digital marketing company?
Have you been neglecting your social media presence? Now is as good a time as any to get you and your brand out there.
Getting your brand noticed requires a lot of effort, and for busy business owners who simply don’t have time in their schedule for social media maintenance, it makes sense to hire a company who can do it for them, and do it well. Call Towers Marketing Group today for a free consultation.
