You don’t need to be an expert in website design (or an expert in anything for that matter!) to know that if a business has an effective website that captures their attention, it’s going to help them become a success. How much of a success they become, however, is entirely dependent on just how effective the website is.
When coming up with a website design – or even when coming up with a business idea – it’s important to think of a website as being a powerful marketing tool; and that’s because it truly is. When designed and maintained professionally, a website can do anything from increase your audience, to increase your sales.
Giving potential customers (because that’s exactly how you should view every visitor to your site) a site that not only looks good, but functions well, is vital, and is what will set your website and brand apart from others.
Here are a few elements of a truly great website:
Mobile compatibility
In the age of the smartphone, having a website that works as well on a phone screen as it does on a computer screen, is a must. With more and more people accessing the internet via their smartphones than a computer nowadays, if your website doesn’t open or perform well for them, they’ll simply go elsewhere, and they won’t waste any time doing so!
Creative, compelling content
Never underestimate the power of compelling content, and if yours isn’t speaking to your audience, you should be asking yourself why. If creating great content isn’t your forte, hire a digital marketing company like Towers Marketing Group to create it in your behalf.
Browser compatibility
Because you can’t possibly predict what browser (Chrome, Edge, Safari, etc.) your audience will use to visit your website, it’s important to ensure that it’s compatible with all of them in order to give each visitor a seamless and enjoyable experience.
Ease of navigation
Being able to navigate easily between the tabs should be a given, but you’d be surprised how many DIY website designers get this wrong. To give your potential customers hassle-free navigation of your website, consider working with an expert web design company.
Handling of errors
In a perfect world, a website will have no broken links and no outdated information—but that’s not always the case. If the event of an error, a user should be able to get back to the page they want or, at minimum, to the home page. Handle errors quickly and effectively if you want to hang on to your visitors.
Loading speed
Nobody wants to hang around waiting for a website to open. In fact, most of us simply don’t have the time to do so, even if we wanted to. Make sure that your website loads quickly to give users a responsive experience that they’ll want to come back to.
Achieving a great website is easy when you know what you’re doing, but if you don’t, you can easily slip up and begin losing visitors seconds after they arrive to your website.
To get a truly effective website, work with a professional web design company who will turn content into conversions, and visitors into loyal customers!
