It’s one thing to have a bricks and mortar store to sell your products from, but with so many of the world’s consumers conducting shopping and research online, business owners simply can’t afford to neglect their websites and online presence.
If you have a website but suspect that it may be failing you, you’ll need to remedy the problem as soon as possible by hiring a talented web designer to help you. If you notice some (or all!) of the signs listed below, you should start looking for one way right away!
1. You don’t have a privacy policy page
Informing customers of what information you collect from them and how it will be used, is essential.
2. Your site isn’t mobile responsive
With the huge increase in mobile use in recent years, having a website with responsive design for mobile users, is critical to any business’s success.
3. The design of your website isn’t consistent
Users will soon turn away from a website that has confusing fonts and mismatched colors, hence the importance of consistent web design. Amateur web designers might simply choose bright colors and quirky fonts because they believe they look interesting and different, but with no real understanding of the impact such things can have on a user’s experience, such inconsistencies can become significant.
4. Fonts are hard to read
Any website with fonts that are hard to read, will never be as successful as one with fonts that are easy to read. An experienced designer will choose fonts that are aesthetically pleasing while still being readable.
5. You don’t have a blog
Having an active blog on your website is a great way to keep customers engaged, connected and interested, and by showing them that you’re willing and eager to help improve their lives in some way, you can help increase the likelihood of sales.
6. Your website doesn’t focus on SEO
Improving your site’s search rankings with the use of responsive web design services such as plugins, resources and other tools, is something that a good web designer will always focus on.
7. Your site is still under construction
Only an expert web designer will be able to help you get your site back up and running if Google describes it as being under construction; fail to do so, and consumers won’t be able to find you online, or trust your business.
8. Your website is hard to navigate
Responsive design centers around navigation, and if users can’t find what they want within a click or two, they’ll quickly get frustrated and give up their search.
9. Loading times are super slow
Lightning fast loading speeds are essential for today’s modern user, and if your site takes an eternity to load, customers will simply go elsewhere.
10. Your site looks tired and outdated
Website designs and trends are changing month by month, and without the help of an experienced web designer, it’s highly likely that your site might soon start looking outdated and no longer be appealing to visitors.
A failing website is the last thing that any business owner wants, but with so many skilled and affordable web designers and agencies offering their expert services, there’s never any need to lose custom over an outdated, unresponsive and uninspiring website.
