Anyone involved in digital marketing will know that search engine optimization, or SEO, is a incredibly effective way of helping a website show up in the search engine results first pages, or SERPS. This makes a website easier to find, and in turn, easier for leads to be converted into sales.

The following factors all have an impact on SEO and its effectiveness as a marketing tool:

• Speed of a page
• Domain authority
• Site crawlability
• Mobile friendliness
• Content quality
• Inbound and outbound links

Ultimately, the goal of an effective SEO strategy is to give users the very best experience, and when users find what they need on a website, they’ll use it more often, recommend it to others and help you build your brand into one that people recognize and can trust. 

Let’s break an effective SEO strategy down into manageable chunks:

SEO and brand awareness

In essence, the more you focus on SEO, the higher your website will rank in the SERPs, and the higher it ranks, the more people will be able to find you. When this happens, there is a greater chance of you gaining a new audience and of your brand gaining new authority.

SEO and organic traffic

Maybe you’ve got the budget for paid advertising (which can be highly effective but is out of the budget of many smaller businesses), but if instead, you’re focusing on a robust SEO strategy, you can create organic inbound traffic—which in some cases is even more effective than paid ads. With a great SEO strategy, you don’t need to pay users to notice you and your brand, they’ll start finding you through natural means, and ideally, come back for more.

If you’re not clued up on organic traffic and need expert help formulating an SEO strategy that won’t break the bank, you could try working with a digital marketing agency like Towers Marketing Group, whose services may be a lot more affordable than you think.

SEO and building authority and trust

The most effective SEO strategies are those that feature valuable, targeted content for users, that ultimately solvesa problem users are facing. It requires an industry expert to write such content (if you want it to be high quality anyway), but your aim should always be to gain industry authority by knowing as much as you can about the products or services you’re offering customers. 

And Google will reward you if you produce valuable content for users. With great content, your website could make its way to the top of the SERPs, and generate tons of organic traffic.

SEO and customer engagement

If a potential customer can find your website quickly and easily thanks to your quality content and subsequent high SERPs ranking, then they’re far more likely to become a trusted customer that buys from you and recommends you to others. With a solid SEO strategy in place, we’ll identify the best keywords for your business and create quality content to ensure people not only find you, but want to do business with you. 

If you recognize the importance of SEO but don’t know enough about it to develop a strong SEO strategy, you can simply hand the reins over to a third party experienced in digital marketing and SEO. Call Towers Marketing Group today and let us provide you with a free SEO evaluation of your website.