If you’re a business owner that isn’t digitally savvy, you may have heard of Search Engine Optimization (or SEO), but not fully understand how it works and why it’s so important.
If you’re one such individual, this short guide to SEO should help. Do note that since SEO can be complex and trends and technology can change on a sometimes daily basis, you may benefit from hiring a digital marketing company specializing in SEO, to help you get the most out of it:
What is the definition of SEO?
Search Engine Optimization is a way to rank as highly as possible in a search engines organic searches (searches that aren’t paid).
With a solid SEO strategy, your websites content can be optimized so that others can clearly see it during a search.
Why is SEO so important?
There are 4 main reasons why SEO is so important:
- It helps you appear at the top of the search results pages
- It will improve your conversion rate
- You’ll be able to stand out from your competitors
- It will enable you to build your brand
SEO and Google
Google is one of the most popular search engines in the world, with around 75% of people using it as their primary search engine. With the top search results in Google getting a whopping 67% of all clicks, it can help your business gain better visibility.
By employing solid search optimization techniques (a digital marketing company will have plenty of these up their sleeves), you can significantly increase the chances of your site appearing on the first search page.
In what ways could SEO techniques benefit your small business?
There are multiple ways that SEO can benefit businesses of all shapes and sizes, and here are some of the most common:
- By improving your website
A sound SEO strategy will make your website faster, smoother, and a lot more user-friendly. Visitors will get a great first impression of your company, and be able to intuitively navigate the site to make a purchase, and what’s best of all, strong SEO techniques will significantly increase their chances of returning and recommending you to others.
- Helping you stand out from the competition
With the help of an experienced SEO marketer, you can help your business bring in more targeted customers, and grow twice as fast as businesses without an effective SEO marketing strategy.
- By building your brand
If a business appears on the first page of Google, then you know it’s trusted, and with search engines playing an increasingly significant role in making or breaking brands, a solid SEO strategy could increase your online presence on credible search engines such as Google, Bing, and Yahoo. Think about the amount of times you’ve visited the 2nd or 3rd pages when searching online for something?
Now that you appreciate the importance of SEO, perhaps it’s time to give your business the kickstart it needs, and start working with a professional digital marketing company?
