What Does It Mean to Have a Truly Great Website?
You don’t need to be an expert in website design (or an expert in anything for that matter!) to know that if a business has an effective website that captures their attention, it’s going to help them become a success. How much of a success they become, however, is entirely dependent on just how effective […]
10 Reasons Social Media Marketing Is Great for Business
Social media has taken the world by storm in the past couple of decades, and more and more businesses are taking advantage of the huge variety of online platforms to market their brands and products to a wider audience. Consider the following 10 ways that working with an experienced social media marketing company could improve […]
10 Common Disasters That Can Happen When Businesses Manage Their Own Websites
It can be tempting for businesses to try and manage their own websites, and this is usually down to the misguided notion that it will save them money, when in reality, the opposite is usually true. If you want to keep your content relevant, your images fresh and your website running as a well-oiled machine, […]
7 Effective Ways to Get Your Brand Noticed on Social Media
Getting your brand noticed by the right people i.e. your target audience, might sound like a simple task, but it can actually be very hard to achieve. Your social media pages represent your company, so it’s really important that it gets noticed on social media—and for the right reasons. With this in mind, here are […]
Neglecting Graphic Design on Your Website? 5 Reasons Why You Shouldn’t
Nowadays, every social media platform is attempting to maximize their visual appeal with the help of technology, and a website with good graphic design, is far more likely to be a success than one without. An art form in itself, graphic design is an activity that aims to bring visual communications to an audience, and […]
Is Brand Positioning More Important Than Your Logo?
With thousands of brands to choose from, the modern consumer is just as likely to choose another company’s products or services, over yours, but how can you prevent this from happening? For your brand to stand out in a crowded marketplace and occupy a unique space in the brain of the consumer, you’ll need to […]
Hi guys! How Influencer Marketing Can Benefit Your Brand
The ways in which influencer marketing can benefit a brand are almost too many to count, and because it’s such a cost-effective marketing tool, businesses of all sizes can take advantage of it to give their brand a boost. If you’re stuck using outdated marketing methods that are no longer performing for you as they […]
Why Digital Marketing Works—and the stats that prove it
The world of digital marketing is continually evolving, and it can be hard to keep up with the advances that seem to happen with increasing frequency, month on month, year over year. To help you keep up with the trends in digital marketing and to understand a few of the reasons behind its success, here […]
Why Your Company Needs SEO (yes, even yours)
Remember when you were a kid and you always wanted to be first? First in line, first place, first dibs? Let’s be honest, being first is the place to be. It means you’ll get first dibs on something before the rest of the crowd does. Well, the desire to be first never goes away—especially if you’re […]
Stop Thinking Your Customers Aren’t on Social Media
Let’s start with one simple fact: your business needs a social media presence. Whether you run a local donut shop or a manufacturing plant, social media needs to be an essential piece of your business marketing strategy. At Towers Marketing Group we have clients who never thought their business had a place in social media. […]