The ways in which influencer marketing can benefit a brand are almost too many to count, and because it’s such a cost-effective marketing tool, businesses of all sizes can take advantage of it to give their brand a boost.
If you’re stuck using outdated marketing methods that are no longer performing for you as they should, try collaborating with popular influencers and get them involved to help encourage consumer engagement, and give your brand the visibility it deserves.
Need a little more convincing? Here’s a brief guide to influencer marketing and the opportunities it presents for businesses:
What is influencer marketing?
When a business collaborates with an online influencer (of which there are literally thousands!) to endorse and promote its products or services, this is known as influencer marketing.
What makes influencer marketing so effective?
Have you ever ran out and purchased something because an influencer recommended it? Yea, us too—and we’re not alone. In fact, influencers are 10x more likely to influence a purchase than a brand ad. As a marketing strategy, word of mouth has remained consistently effective, and in recent years, influencer marketing has become the digital form of that age old marketing method.
Because businesses are able to measure the success of an influencer campaign, based upon the number of likes, shares and clicks it receives on social media platforms (i.e., Instagram, Facebook, etc.) it’s become a highly quantitative form of digital marketing.
Also, with so many millions of committed followers on social media valuing their expertise within a certain niche, the influencers develop a close relationship with their fans in ways that traditional marketing simply can’t. This makes them the perfect marketing tool for businesses seeking to promote their products or spread a message. Think instant relatability.
If you choose to collaborate with a popular digital influencer, you can choose from a variety of social media platforms to launch your campaign, but the most effective would be the one that your target audience uses the most. If your audience is young, Tiktok or Instagram might be your best bet. If you’re ideal audience is more mature, Facebook might be a better fit. An agency can help you find the best platform based on your audience, product and budget. With the right marketing strategy, influencer marketing could do things for your business and brand that no other form of marketing can.
Below are just some of the ways that influencer marketing can benefit your brand:
Connect with your audience in a more personal way
Your chosen influencer will already have a well established and close relationship with their followers, and if your marketing campaign is managed effectively, you could tap into that! It’s like a fast pass to the ‘cool kids’ table.
Build trust far quicker
By having an online influencer endorse your product or service, you can bypass the process of building trust among your target audience, which in some cases, can take weeks, months or even years. It’s the digital form of having someone say “hey, they’re with me.”
Reduce your marketing costs
While digital marketing campaigns are almost always worth the money spent on them (when carried out effectively), they can still take up a significant chunk of your funds. Influencers come in all sizes and niches, which means you can always find an influencer that meets your budget. From nano influencers to celebrity influencers, we can help you find one for your ideal audience and budget.
With so many brands gaining incredible results from influencer marketing, many attempt to tackle it on their own. But beware…collaborating with influencers is harder than it looks. Outreach can be extremely time consuming and managing the process from beginning to end can be taxing.
When working with a professional agency, the agency will handle outreach, adequate screening, outlining the scope of work, payment and post-campaign reporting. Plus, many agencies have an extensive pool of influencers readily available that they can contact immediately to expedite a project.
Above all, it’s important to ensure that the marketing platform, influencer and strategy you choose blend seamlessly together and complement one another. In order to do this, it’s critical to work with an experienced team that can help you navigate the waters. Towers Marketing Group can connect you with the perfect influencer(s) to create a targeted and highly effective influencer campaign that provides results. Call us today and let us match you with the perfect influencer for your brand.
