Commercials may still reign supreme in the marketing world, but it won’t be long before influencer marketing takes over. Audiences are evolving and becoming more immune to traditional forms of advertising.
By selecting influencers that are aligned with your brand and will engage successfully with your targeted audience, you can create an organic following who interact with your content regularly. Influencers have amassed thousands or even millions of followers who are engaged and trust their opinions. By collaborating with a trusted influencer, you’ll connect with your ideal audience and take the fast track to building trust.
With the ability to reach a variety of audiences across a variety of platforms, influencer marketing can be extremely beneficial for all brands, but it’s important to get it right. Choose the wrong influencer, and you could ruin your brand’s reputation for good.
One way of ensuring that your influencer marketing strategy is a strong one, is to work with a digital marketing agency like Towers Marketing Group who specialize in this form of marketing. For those wanting to go it alone, here is some guidance for finding the right influencer, for your brand:
Should your chosen influencer be local or global?
While the power of social media now means that brands can collaborate with influencers from all over the globe, it doesn’t necessarily mean that this is the right choice. Ultimately, whether you choose an influencer in your area, or one who’s on the other side of the world, it will come down to your market and your brand’s goals.
With the ability to reach a lot more people on a global scale, influencers from other countries can be highly effective in promoting a brand and making others aware of it, while local influencers have the distinct advantage of understanding a local market and knowing how to influence it.
When deciding whether to choose a local or global influencer, you might actually find it beneficial to use a combination of both; when done right, this can lead to an increase in lead generation, brand awareness and thought leadership. However, the most important thing to consider when choosing an influencer, is to make sure that they align with your brand and its message.
Listening to your influencer
Once you’ve chosen an influencer and are happy with the way your marketing efforts are going with their involvement, ask them for feedback and see if there are any ways that you might be able to improve the campaign. Also, trust their experience. They’ve single-handedly built the audience and obviously know what they’re doing—so let them do their thing. Although it’s tempting to tell them what to say as it relates to your brand, trust their experience. You might want them to do a post, but they may recommend a reel instead. They’ll know what works best with their audience, so let them take the wheel. As long as they’re focusing on what you’ve asked them to promote, let them decide the best way to do it in order to gain the best results.
Striking the right chord with your target audience is but an influencer away!
If you’d like more help finding an influencer to help promote your brand, reach out to a digital marketing company like ours for guidance and support.
