Nowadays, every social media platform is attempting to maximize their visual appeal with the help of technology, and a website with good graphic design, is far more likely to be a success than one without.
An art form in itself, graphic design is an activity that aims to bring visual communications to an audience, and by creating eye-catching graphics for a website, you can entice consumers and encourage them to explore your site at their leisure.
Research has shown that as much as 65% of the population are visual learners, and to not take advantage of this fact when creating a website, would simply be sacrilege. However, if you’ve been neglecting graphic design on your site, here are 5 compelling reasons why you definitely shouldn’t:
- It will enhance your site and make it visually appealing
Even if you have a really fantastic product to sell, simply telling your audience about it, isn’t enough. In some cases, if a consumer visits your site and finds only words, they may not even take the time to read them; becoming bored and distracted, and ready to search for another product, on another more colorful, attractive site.
Helping you to break down chunks of text (which may indeed have their place on a site) into readable sections with illustrations to engage the visitor, you have the potential for a multitude of conversions.
- Graphic design is eye catching and attention grabbing
Bright, bold colors have always been used to help a product look more inviting and interesting, and the same applies to websites. With great graphic design to catch the eye of visitors to your site, you can make the most of what little time the average consumer has to spare, by grabbing their attention quickly, while using the layout and content structure to keep them engaged while directing them to where they want to go.
- It will improve your SEO
While you might not realize it, graphic design actually plays an important role in SEO, and when applied in the right manner, can boost the rankings of your website on Google. Hiring a digital marketing team to make your graphic design SEO-friendly can help you achieve impressive results.
- Great graphic design can help you look professional
With the use of effective graphic design, such as in watermarked flyers of products, a business can help consumers build trust in them, and view them as both credible, and professional.
- Organize your data better with graphic design
With the help of infographics, graphic design has enabled huge chunks of data to be condensed into visual diagrams. These are much more manageable and easier to both read, and absorb, than a report filled with numbers and words; saving writers from having to describe numerical data in paragraph after paragraph of dry figures and statistics, while saving the reader, too!
If you’ve got a great product to sell, but your website simply isn’t selling it, reach out to a digital marketing company, like Towers Marketing Group, who can use their skills and experience in graphic design, to create a site that consumers will want to explore in more detail.
