Digital marketing is no different to any other form of marketing, except that when done right, it can reach a far wider audience and have a more lasting impact....

If you’re a business owner that isn’t digitally savvy, you may have heard of Search Engine Optimization (or SEO), but not fully understand how it works and why it’s...

Social media marketing can be an incredibly powerful tool when used correctly, but in the wrong hands, it can have a devastating impact on a business. To help ensure...

Building up a brand can take weeks, months and even years, but once you’ve cracked it and achieved a brand that can easily be recognized and associated with a...

Commercials may still reign supreme in the marketing world, but it won’t be long before influencer marketing takes over.  Audiences are evolving and becoming more immune to traditional forms...

A well-designed and aesthetically pleasing website has the power to elevate a brand, while a poorly designed and ugly one has the power to destroy it! While many business...

The best way to showcase your brand and the products and/or services you offer, is by way of a cleverly designed, highly functional website. Fail to invest in this...

Search engine optimization remains an essential element of any business’s digital marketing strategy, but if you aren’t an expert in SEO, it can quickly become time consuming, not to...

The most effective way to communicate to an audience has long been associated with the use of images, but with the addition of videos (think Instagram reels!), static content...

You don’t have to be a business owner to know about influencer marketing, in fact, just about anyone who’s anyone, has heard of it! But do you know all...