There’s no better feeling than seeing your business at the top of the search engine results pages, or SERPS, as they’re more commonly known, and with the majority of web traffic taking place on the first page, is it any wonder that businesses strive so hard to reach this pinnacle?

While it’s possible for search engines to produce several SERPs per second, 92% of web traffic is reported to be focused on the very first page, and if that’s where your business is, the more clicks, leads and conversions you’re likely to receive.

Now that we’ve established the importance of getting to the top of the search engine results pages, how can you get there? Here are a few ways to rank higher, as shared by digital marketing experts:

Carry out extensive keyword research

By identifying the keywords that are relevant to your business, you can create content that’s optimized for search engines, and you can try using a SERPs keyword research tool to simplify the procedure and make it more accurate.

Monitor, analyze and refine data

Because search engines are continually updating their algorithms to give users better results for their queries, you need to continually monitor, analyze and refine your data to adapt to these constant shifts.

Partner up with a digital marketing company

Digital marketing is something of an art form, and if you don’t know exactly what you’re doing, you can jeopardize the success of your entire business. Instead of risking this and to save time, too, many business owners choose to outsource their digital marketing requirements, which can be surprisingly affordable.

Optimize for mobile SERPs

Now, more than ever before, mobile SEO is vital for the success of businesses of all sizes. With mobile searches reportedly accounting for around 50% of all searches across a variety of platforms, it’s essential that you optimize your website and content for mobile SERPs. Do note, however, that mobile SERPs are not quite like their desktop counterparts, and seeking expert help might be the most efficient solution. 

What can dominating the SERPs do for your business?

It might be easier to ask what dominating the SERPs can’t do for your business. Ranking high on the SERPs can sometimes be the difference between boosting your conversion rate, and not getting any conversions at all. So, the more you can understand about search engine results pages, the better for your business, and the easier it will be for you to secure a top position.

If you don’t have the time to understand its ins and outs, however, you can simply seek help from a digital marketing company, who will do all of the hard work such as keyword research, creating link-building strategies and compelling content for you.

With the help of a digital marketing agency that offers affordable but effective packages, like Towers Marketing Group, you can literally “move on up” and reach the highly coveted first page search results page!