You don’t have to be a business owner to know about influencer marketing, in fact, just about anyone who’s anyone, has heard of it! But do you know all the benefits that influencer marketing provides? If you’re a business owner wanting to explore other avenues to increase your conversion rate and boost sales, you should consider influencer marketing.
To explain influencer marketing in simple terms, and help you figure out whether or not it could help your business grow (spoiler alert – it will!), here is a short guide:
What is an influencer?
In social media terms, an influencer is someone who can help influence consumers or followers behavior. They can be moms, teenagers, celebrities, artists, athletes, pop culture stars, or industry experts, but they can just as easily be you or I. In fact, anyone who is engaging, thoughtful, well-liked, persuasive and a good communicator with specialized knowledge or authority in an industry or subject, can become an influencer. And when they do, they might find themselves being asked to help companies sell their services.
What is influencer marketing?
When brands collaborate with online influencers – such as those mentioned above – to help market their products or services, this is known as influencer marketing. The most important thing is that whoever a business chooses to collaborate with must be genuinely influential and able to influence the type of consumer (or target market) that the brand is looking to reach.
Choose the right influencer for your brand, and you can open up channels to many potential customers that would otherwise have been out of your reach. Because this is sometimes easier than it might sound, however, many brands opt to engage with a third party digital marketing agency like Towers Marketing Group; minimizing the risk of getting it wrong.
How is influencer marketing measured?
While a lot will depend upon your businesses goals when it comes to measuring the success of influencer marketing, some of the most widely used areas of measurement include the following:
- Audience reach
- Impressions
- Engagement
- Sentiment
- High-quality content
- New followers
- Conversions
- Form completions
- Growth in users of your product or service
- Increased sales
How can you start collaborating with influencers?
The easiest way to create a strategic influencer marketing program is to work with a digital marketing company, who has all the experience and skills needed to get it right. However, you’ll still need to have a good idea of your goals, and be able to define them clearly. For example, what are the goals of your influencer marketing campaign and who is your target audience? Once you’ve established this, the right influencer can be chosen for your brand, and if working with a marketing agency, they’ll be able to approach them on your behalf and negotiate the best rate and platform for your message.
Influencer marketing can be an incredibly powerful strategy when carried out effectively, and nowadays, more and more businesses are choosing influencers to help increase awareness and sales. To find the perfect influencers to promote your brand, call a digital marketing agency like Towers Marketing Group and let us do the work for you.
